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UNITROO Platform Modules

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Attribution Module

Unitroo runs AI and Statistical Models and presents you the results for the ONE model that fits better to your data

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Events Module

Unitroo measures the impact of TV/Radio Spots and Events on Viewers Digital Behaviour (Online Reaction)

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Acquisition Module

Unitroo measures the long-term effect of an acquisition campaign to evaluate the Customer Lifetime Value

Platform for Reporting ONE Truth

UNITROO is a best-in-class Marketing Analysis Software that provides Advanced Actionable Insights for Marketing and Business Teams. Here are the UNITROO Features:

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AI Powered Attribution Analysis

UNITROO Attribution Module helps you evaluate and optimize your Marketing Efforts through the analysis of customer paths. The following actions are included:

  • Analyze the paths that lead to conversion to find the Optimal Attribution that fits the data
  • Find Optimal Marketing channels for Acquisition and “Closing” conversion
  • Weekly Running of models for Attributing the week’s conversions
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Online Visitors Reaction Analysis

UNITROO Events Module allows you to study the Impact of Offline or Online events to the Digital Behaviour of the advertising audience. It consists of two parts:

  • Real Time Analyzer: monitors in Real Time the Reaction of User to specific short duration event (e.g. TV/radio Spot). It allows the Marketing team to Optimize Media Buying and Media Campaigns
  • Aftermath Analyzer: analyzes the long-term Customer Behaviour (Goal achievements) based on the long duration event (e.g. sports event) that acquired the customer
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Customer Lifetime Value (CLV) Optimization

UNITROO Acquisition Module allows you to measure the Long-Term Effect of an Acquisition campaign to evaluate the Customer Lifetime Value depending on the Acquisition variable:

  • Campaign
  • Source
  • Medium
  • Channel

Visualizations & Dashboards

UNITROO Dashboards Module offer Visualizations of the data and Dashboards in an all-in-one Platform. It includes:

  • Diagrams for the main UNITROO modules (Attribution, Events, Acquisition)
  • 5 Additional Tailormade dashboards based on Client’s Business Needs
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